The reading from the Letter of James encourages us to show impartiality toward all who enter the assembly to worship. Officials of the Archdiocese of Chicago, concerned that two-thirds of area Catholics are not entering the assembly to attend Mass on a regular basis, will unveil a "Catholics Come Home" evangelization program this coming holiday season that will include a blitz of TV advertising.

The exact number of ads has not been settled on, but they could reach 2,000 or more, meaning the average TV viewer in the Chicago area might see them 25 times during their five-and-a-half-week run, church officials said.

The time is right for this type of evangelization effort because "we see a larger number of people inactive in their faith," said Nancy Polacek, the point person on Catholics Come Home for the archdiocese.

The campaign ran last year in Phoenix, Arizona and Corpus Christi, Texas and results were considered impressive. "Our study indicated a 12-percent increase [in Sunday Mass attendance] across the board," said Ryan Hanning, coordinator of adult evangelization for the Diocese of Phoenix.

Source: An article by ChicagoCatholicNews.com