“The challenge” on this 10th anniversary of 9/11 “is to present Jesus' call to live in the land of reconciliation and forgiveness as a truly courageous and difficult path,” counsels this week’s “Who’s Listening?” reflection for PrepareTheWord.

One enterprising diet doctor presents Jesus’ words to followers on Facebook four or five times a day as a way to encourage people, he said. As it turns out, his audience is the most highly engaged on Facebook, far surpassing marketing efforts by celebrities and sports teams.

The doctor, Aaron Tabor, 41, grew up watching his father preach at churches in Alabama and North Carolina, and his Facebook creation is called the Jesus Daily. He started it in April, 2009, he said, as a hobby shortly after he began using Facebook to market his diet book and online diet business.

For the last three months, more people have “Liked”--8,481,046 as of today--commented, and shared content on the Jesus Daily than on any other Facebook page, according to a weekly analysis by AllFacebook.com, an industry blog. The page also has foreign-language versions.

The page features pictures of Jesus dressed as a shepherd and is updated daily with biblical quotes, prayers, and reflections.

While it’s too early to say that social media have transformed the way people practice religion, the number of those discussing faith on Facebook has significantly increased in the last year, according to company officials. More than 43 million people on Facebook are fans of at least one page categorized as religious.

Sources: Articles by Jennifer Preston for the New York Times and Dan Gilgoff for CNN Religion Blog